Your customer isn’t searching for options anymore. They’re taking recommendations from AI…and your products are not even in the conversation.
Watch this short video to see exactly what's happening and how to fix it before it's too late.
Whether you watched the entire video above or just skimmed through it, one thing is crystal clear...
Fundamentally Changed In The Last 12 months.
They've stopped Googling products. They've stopped searching Amazon first.
Instead, they're turning to AI search engines & shopping assistants like ChatGPT, Perplexity, and Gemini to tell them exactly what to buy.
Check these statistics out…
58% of Gen Z and Millennials now use AI assistants for product research (McKinsey)
42% of online shoppers have directly purchased a product recommended by AI in the last 3 months (Gartner)
55% of consumers have changed how they search for products and brands, moving away from Google and toward AI-driven platforms.” (Gartner)
These aren't just numbers on a page.
They represent a fundamental shift in how people make buying decisions.
82% of Gen Z and Millennial shoppers already trust AI product suggestions more than Google, reviews, or influencers (Gartner Research)
Does your marketing time and money reflect that?
People aren’t doing research, comparing options, or scrolling landing pages anymore.
They’re typing a question...and buying whatever AI says is the answer.
Think about what that means.
When Google gives search results, people click multiple links, compare options, and make their own decisions.
But when AI gives a product recommendation, most people just... TAKE IT.
They trust the AI assistant like they'd trust a knowledgeable friend, not like a search engine or an ad.
Why? Because AI doesn't feel like it's selling to them. It feels like it's advising them.
When ChatGPT tells you "This blender is perfect for your needs because..." ,it doesn't feel like a search result or the hard pitch from a sales ad. It feels like personalized advice from someone who understands exactly what you want.
This isn't just another marketing channel. It's a wholesale shift in how buying decisions are made.
Your customer isn't making the decision anymore. The AI is making it FOR them.
And that's why showing up in this new ecosystem isn't optional… it's survival.
Because when your customer delegates their purchasing decisions to AI, suddenly your beautiful website, compelling copy, and even your price point become secondary...
What matters most is whether the AI understands and trusts your product enough to recommend it.
This isn't some future trend…it's happening RIGHT NOW by the millions!
Your perfect customer is ACTIVELY looking for exactly what you sell and they are using AI to find it for them.
They're using prompts like:
"What's the best trail running shoe for flat arches under $150?"
"What BPA free water bottles with a pop up straw will fit in a Tesla cupholder?"
"What's an affordable and super quiet blender that will fit in my small apartment kitchen?"
These are questions that YOUR products should be the answer to.
But you know who's getting that sale instead?
Amazon. Walmart. Target. And Your biggest competitors.
While your superior product sits on your Shopify store, completely INVISIBLE!
The Shocking Evidence No One Can Deny
I didn't believe it either until I ran the test myself.
We ran over 300 product search prompts through the major AI platforms…exactly the way your customers are searching right now. We asked things like:
"Best carry-on for business travel"
"Affordable Chocolate protein powder for sensitive digestion"
"Noise-canceling headphones for women under $250"
The results weren't just disappointing…they were depressing:
73% of ALL product recommendations went to Amazon , Walmart, Target or a small handful of other retailers.
Not a SINGLE independent Shopify store appeared in most results, despite there being thousands of Shopify brands selling products in these exact categories.
Direct Search Still Works. Contextual Prompts Are Where You're Failing.
If someone types “XYZ brand resistance bands” into an AI, you will probably show up.
(Assuming AI can find your product at all)
But that’s not how people shop anymore.
They’re asking:
“What are the best resistance bands under $100 for home workouts?”
“Which resistance bands are safest for postpartum recovery?”
“What resistance bands have the heaviest resistance, the standard ones are not enough?”
You don’t get picked for those prompts unless your product’s structured data tells AI:
What it is
What it’s specifications are
Who it’s for
What problem it solves
How it compares to others
If the data isn’t there… you’re invisible. Period.
Imagine This...
Your product is a perfect match for the prompt.
A shopper asks an AI assistant for the exact type of product you sell.
The AI searches. Processes. Evaluates the data it’s been given.
And it recommends your competitor.
Even though your product is better.
Even though your product is exactly what they want.
Why?
Because the AI understands it.
It knows what it is. Who it’s for. Why & how it works.
All because their structured data speaks the AI’s language.
Meanwhile, you get skipped...you didn’t lose the sale.
You never even got considered!
Let that sink in for a moment...
Your customers are actively looking for solutions.
AI search assistants are making confident recommendations.
And your products regardless of their quality or how perfect they'd be for that customer…are completely INVISIBLE.
This is affecting ALL Ecom stores, not just Shopify, but with Shopify stores at least there is a straightforward solution (more on that below).
AI ≠ Google
You can’t SEO your way into these results.
You can’t buy ads to the top.
You can’t keyword-hack your way into visibility.
AI doesn’t rank. It evaluates & recommends.
AI doesn’t crawl pages. It reads structured data.
AI doesn’t care about your copy. It needs clean facts it can trust.
It extracts fact & contextual data-points. It compiles options. And then it makes a decision…that decision is a highly specific and detailed recommendation.
Traditional search engines can’t touch that.
In fact...
52% of U.S. adults now use AI chatbots for information instead of Google or traditional search engines (Gartner)
55% of consumers have changed how they search for products and brands, shifting away from traditional search engines to AI-driven platforms. (Gartner)
And as a result...
Google’s market share has declined from 91.4% in 2023 to 78.5% in early 2025, with ChatGPT and TikTok now ranking above Google in some usage metrics.
(McKenzie)
Gartner predicts that by 2026, traditional search engine volume will drop 25% due to the rise of AI chatbots and virtual agents.
Now I’m not trying to imply that Google and other traditional search engines are going away or dying…
But what I am saying is that AI search & shopping is here to stay and it's completely disrupting the status quo.
If your product doesn’t have the structured data AI needs to understand and trust it…you get skipped.
That’s why the stores with “perfect SEO” are often invisible...while mediocre products with clean data keep getting the sale.
Major Research Firms Are SOUNDING THE ALARM….
According to Gartner, by 2026, brands without the proper AI visibility structure will see a 35% COLLAPSE in discovery-based sales.
That's not a typo.
THIRTY-FIVE PERCENT of your new customers…GONE.
Let's put this in cold, hard CASH terms:
If your store does $20,000/month, a 35% collapse means $7,000 GONE. Every. Single. Month.
That's $84,000 per year VANISHING from your business.
And remember: This isn't some distant threat. Gartner says this 35% collapse happens by 2026!
Can your business absorb a 35% hit?
If not, you need to act NOW.
The Experts Unanimously Agree: This Shift Is Inevitable
This isn't just my observation or one research firm's prediction. Every major analyst firm sees the same pattern:
Forrester Research projects 58% of all product research will happen through AI assistants by 2026
eMarketer predicts AI-influenced shopping will grow 300% faster than traditional ecommerce through 2028
Morgan Stanley estimates AI shopping assistants will drive $321 billion in retail spending by 2030
The Harvard Business Review recently called AI shopping assistants "the most disruptive force in retail since the smartphone"
When EVERY expert agrees on a trend this dramatic, ignoring it isn't caution… it's SUICIDE for your business.
The gap between brands that are visible to AI and those that aren't is growing wider every day.
And most store owners don't even realize they're on the wrong side of this new digital divide.
The “Behind The Scenes” Knowledge
Most Won’t Have Till It's Too Late.
What I'm about to share comes from behind closed doors.
And I'm not going to pretend it was anything but pure luck. I was in the right place, with the right connections, at exactly the right time.
My name is Tanner Larsson, and for the past 15+ years, I’ve been helping ecommerce founders scale their businesses…from small mom and pops to some of the biggest companies in the world.
I’ve personally built and sold multiple 7- and 8-figure ecommerce companies.
I founded Build Grow Scale (and later sold) the biggest optimization and growth firms in the ecommerce space, and helped hundreds of DTC brands engineer profitable scale.
I’ve run events, coached thousands of ecom founders, and my book, Ecommerce Evolved, has sold over 150,000 copies worldwide and is considered to be the bible of modern day ecommerce.
I tell you all that so you know who’s talking to you,
and for context about how I was in the right place at the right time…
Several brands I work with were handpicked for private beta programs by major AI platforms developing online shopping recommendation engines. Because of my position as these brands optimization specialist, I got invited to join these implementation calls.
I ended up participating in TWO different AI commerce beta programs, working directly with the brands and platform engineers building these systems.
I'm bound by NDAs that prevent me from naming either the AI platforms or the brands involved.
But I can tell you these weren't minor players.
These were the architects of AI platforms that you and I use every day, and that now determine which products get recommended to millions of shoppers every day.
What Shocked Everyone In The Room
What I witnessed during these sessions left me (and everyone else) stunned:
Well established, 8 and 9-figure brands were completely FAILING to appear in AI shopping results...despite spending hundreds of thousands on development and SEO.
Premium brands with fully optimized and stellar products were INVISIBLE to AI shopping assistants...even when users searched for those exact type of products.
Even brands SPECIFICALLY INVITED to these programs couldn't get their products to show up without help.
The Missing Piece Nobody Expected
The platform engineers walked these brands through exactly what was missing, and it wasn't what ANY of us expected.
It wasn't about fancy AI integrations
It wasn't about "prompt engineering" like the so-called experts claim
It wasn't about keyword stuffing or buying your way to the top
It was about implementing a specific data structure these AI platforms could understand and trust...what we call the "AI Visibility Layer™" built with "Smart Data Points™."
The most shocking revelation?
Even the BIGGEST brands were completely in the dark about these requirements.
Why? Because the AI platforms weren't publishing documentation or sharing their implementation guides publicly. They were selectively teaching only the brands in their beta groups while everyone else remained blind to what was happening.
And Here's When It Started To Click For Me...
Despite working with two different AI platforms, the core requirements were nearly IDENTICAL. They all needed the same fundamental data and structure to present that data.
That's why it was so fortunate I got to be in those meetings…learning directly from the engineers exactly what makes products visible to AI shopping assistants, while 99.9% of ecommerce brands remained completely blind to this shift.
For years, I've helped brands optimize their stores for conversions and profitability. But nothing I've done will have a bigger LONG TERM IMPACT on a Shopify store's success, than what I learned about this AI Visibility Layer.
It's not just another optimization…it's an entirely new visibility foundation that determines whether your products get seen at all.
If You're Thinking “This Sounds Like Rich Snippets” or “SEO Schema”... You're Wrong.
I get this reaction a lot (and to be fair it's what I thought at first too).
Every time I bring it up, I hear some variation of...
“Oh yeah, we’ve got schema markup.”
“We use structured data for SEO.”
“Our dev team added Rich Snippets already.”
Newsflash: That’s not what this is. Not even close.
What Shopify includes by default?
...Useless. Barley even registers.
What your SEO plugin injects?
...Mostly ignored and sometimes misread.
This isn’t about search engine structure.
It’s a new visibility layer built specifically for AI product engines.
The AI platforms we worked with told us flat out:
“Traditional schema is not enough. It doesn’t help us match or recommend.”
And guess what?
Even major brands with custom-built SEO stacks failed to appear in AI product results…even after being invited into the beta programs.
If you're relying on your SEO agency to “take care of this” because you once installed a rich snippet plugin…You're going to get steamrolled.
How AI Actually "Sees" Your Store (Spoiler: It Doesn't)
You've invested thousands in beautiful photos, compelling copy, and conversion optimization. Your website converts well with human visitors. Your products solve real problems better than your competitors.
But to AI? Your store might as well be WRITTEN IN HIEROGLYPHICS.
When a human visits your store, they can understand what you sell and why it matters. They can make sense of your product descriptions, compare features, and decide if your product is right for them.
AI doesn't "see" your store the way humans do…or even the way traditional search engines do.
Let me paint you a picture:
You walk into a grocery store where EVERY SINGLE ITEM has had its packaging stripped away.
No product names.
No ingredients.
No nutritional information.
Just anonymous containers filled with... something.
Would you buy ANYTHING in that store? Of course not. You'd run for the exit, suspicious and confused.
That's EXACTLY how AI shopping engines see your Shopify store right now.
Now think about nutrition labels for a second. Before they existed, you couldn't tell what was in your food without guessing. You had no way to know the ingredients, calories, or nutritional value.
Smart Data Points are exactly like nutrition labels…but for AI search.
Without this special "nutrition label," AI search & AI shopping assistants can't properly read and understand your products. They don't know what your product truly is, what its specifications are, who it's perfect for, when to recommend it, or why it's better than alternatives.
Here's a concrete example of how this works:
Let's say you sell a premium yoga mat that's perfect for hot yoga because it has superior grip when wet.
WITHOUT Smart Data Points: AI only sees generic information: "Yoga mat, $89, available in blue, green, and purple."
WITH Smart Data Points: AI understands: "Premium non-slip yoga mat with 5mm thickness, tested to maintain 97% grip retention even when exposed to moisture/sweat, ideal for hot yoga practitioners, made from eco-friendly natural rubber, anti-microbial coating, includes carrying strap, 4.9/5 stars from 342 verified users who specifically mentioned its exceptional performance in hot yoga studios. Cleans with dish soap and water. $89 usually $139, available in blue, green and purple.”
Now when someone asks AI:
"What's the best yoga mat that won't get slippery during hot yoga?"
Guess which product AI will confidently recommend?
This isn't just adding a few tags or keywords. It's creating a comprehensive, machine-readable product profile that gives AI everything it needs to match your product with the exact customers who need it.
And without these Smart Data Points, your Shopify store is practically ignored by AI.
Meanwhile, Amazon, Walmart, Target & other smart retailers have the equivalent of flashing neon signs, detailed product specs, and organized comparison data that makes AI CONFIDENT in recommending their products.
Is it any wonder they're getting all the recommendations…and all the sales?
The giants who've spent YEARS building the secret data structure I'm about to reveal to you....
They're not winning because their products are better. They're winning because they speak AI's language, and you don't. Yet!
Here’s another reason why you need to get your AI Visibility Layer set up ASAP…
AI Shopping Assistants LEARN From Their Own Recommendations!!!
In other words, every time an AI recommends a product and a user engages with that recommendation, the AI becomes MORE confident in recommending that same product again.
This creates a vicious cycle that gets harder to break with each passing day:
AI recommends Brand X (with Smart Data Points) instead of your product (without them).
Customers click, purchase, and are satisfied with Brand X.
AI becomes even MORE confident in recommending Brand X.
Brand X appears in even MORE AI shopping recommendations.
Your product falls further and further behind.
It's like a snowball rolling downhill, getting bigger and faster.
And the longer you wait, the harder it becomes to break this cycle.
I promise I’m not trying to scare you, but the simple fact is AI is moving too fast and is just too damn powerful.
Take A Peek At The AI Visibility Layer Implementation Across The Ecom Industry…
Let me show you how you measure up...
The big brands have been building their AI visibility layers for years, knowing exactly what was coming:
Amazon has spent 5 years on this and they are currently the only online retailer with 100% AI visibility layer implementation.
Walmart is close behind at 97%.
Target is at roughly 30%.
The rest of the online retail market falls somewhere between 30% and 0%.
Shopify stores are at just 8% of the needed AI visibility layer
And that 8% isn't optimization. It's just part of the default structure Shopify includes. It doesn't help with real AI visibility, and it won't get your products seen by AI, much less recommended.
We analyzed 100 Shopify stores last month….
Want to guess how many had implemented any additional AI visibility features beyond that basic 8%?
Only 11 out of the 100.
That means 89% of the shopify stores are getting skipped by AI search. Every. Single. Day.
How To Go From Invisible To Unstoppable
Now for the good news.
This problem has a solution. And it's more straightforward than you might think.
After discovering the true nature of the AI visibility gap through those beta programs, I began implementing the "AI Visibility Layer™" with my own clients and the results were nothing short of remarkable.
And we're seeing similar results across the industry....
Vitamix Mini Case Study
Vitamix is a premium blender brand you've likely heard of.
Vitamix didn't change their product. They didn't lower their price. They didn't run a single new ad.
They simply implemented the exact AI Visibility Layer I'm about to show you and saw an immediate 217% EXPLOSION in AI-driven product views, a huge lift in sales and a 14% conversion rate on AI referred traffic.
That's FOUR TIMES their website average conversion rate.
Even more impressive: 40% of these sales came from first-time customers who discovered them through AI. Customers who might never have found them otherwise.
Sarah K's supplement brand was drowning in a sea of competitors. Before implementation, her products appeared in ZERO AI searches for "best pre-menopause supplements for women" or other related search terms.
After implementing the AI Visibility Layer?
78% visibility rate and a 24% traffic jump in the FIRST MONTH.
Away Luggage Mini Case Study
Away Luggage manufactures and sells high quality roller suitcases and bags.
Away targeted the exact phrases their customers were asking AI assistants: "best carry-on for business travel."
Within WEEKS of implementing their AI Visibility Layer, they achieved 80% visibility on those prompts and saw AI referred purchases jump 23%.
They're now THE recommended luggage brand for business travelers on major AI platforms.
Tom's Shopify skincare brand added Smart Data Points to their bestselling face cream.
The following month, their sales increased 11% with no additional ad spend or change in media driven conversions.
This isn't theory, it's tactical, its practical and its actionable for Shopify stores (including yours)
Proof Beyond Any Shadow Of Doubt
Beyond the examples I've already shared, the evidence keeps mounting:
☕ Fellow Coffee Gear optimized their travel mug with detailed cup holder compatibility data (think: “what travel mug fits my tesla plaid cupholder”). Their mug appeared in 9 out of 10 visual search results when shoppers uploaded similar images. Even better? Returns dropped 12% because AI matched customers with the perfect product.
💄Glossier solved their shade-matching challenge with detailed color data. 35% of new customer sales came through AI referred traffic and AI visual searches, and return/exchange customer support requests dropped significantly due to customers finding the right color shade the first time.
🧥 Patagonia added detailed sustainability data and saw their jackets rank #1 for variations of "best sustainable jacket" searches, driving an 18% increase in new customer acquisitions across their jackets.
These aren't isolated success stories. Analysis across hundreds of implementations shows a consistent pattern:
BEFORE: Products without proper data structure were virtually invisible to AI shopping assistants
AFTER: Products with the AI Visibility Layer achieved 65-85% visibility in relevant searches
That's the difference between being invisible and being THE recommended product.
The Solution: Ai Visibility System™
Let me be crystal clear: This isn't about "gaming the system" or "tricking" AI.
It’s not a hack or a tactic.
It's about giving AI EXACTLY what it needs to access, understand, evaluate, compare, and recommend your products.
Without this system, your Shopify store is speaking a language AI can't fully understand. With them, you're suddenly crystal clear and irresistibly recommendable.
The AI Visibility System consists of 3 core components that work together to make your products visible and recommended:
These create the basic identity of your product in a format AI can understand and trust.
When implemented correctly, Core Product SDPs solve the fundamental visibility problem: making sure AI commerce engines can accurately identify what you sell and understand its basic features and benefits.
Instead of seeing a fragmented mess, AI suddenly sees a clear, structured product identity it can confidently recommend.
This is where the magic happens. Enhanced Attribute SDPs create connections that tell AI exactly which specific uses and questions your product is the perfect answer for.
When someone asks an AI…
"What's the best moisturizer for combination skin that won't cause breakouts?"
Or...
“What's the best workout shorts that will make my small legs look good?”
…your product becomes THE answer. Not buried on page 12 of Google. THE answer, with contextual supporting information, delivered by the AI your customers already trust.
This is the difference between being found and being invisible.
While your competitors are hoping to get lucky with basic product descriptions…Enhanced Attribute SDPs ensure your products appear precisely when high-intent buyers are looking for exactly what you sell.
These ensure your products not only show up in side-by-side evaluations, but also win.
When AI compares options for shoppers, your $120 face cream BEATS the $42 competitor because AI understands exactly WHY your product is superior for that specific customer's needs.
This is how a smaller, independent brand can win against industry giants.
...by highlighting the specific attributes that matter most to buyers.
All three components work together through a Dynamic Metafields and specialized code integration (sounds complicated, but we make it simple) that allows you to update your visibility layer at any time without touching the code.
The best part? Once the system is set up, it runs on autopilot. If you ever need to change your SDPS, you'll update your product data the same way you always have… through Shopify's normal interface.
No coding. No complex technical maintenance. No expensive app. Just unstoppable AI visibility that gets stronger every single day.
What The Visibility System Is Not
Let me be crystal clear about what you're NOT getting:
This is NOT an expensive app you install and forget.
This is NOT a service that forces you to become dependent on us.
This is NOT a temporary hack that will stop working next month.
This is NOT a system that requires ongoing fees or subscriptions.
This is NOT complex coding that will break your site.
This is a PERMANENT INFRASTRUCTURE upgrade for your store…something you implement ONCE and benefit from FOREVER. (and if you ever need to change it, it updates dynamically without the need for code changes)
The AI Visibility System doesn't just give you a fish…It teaches you HOW to fish AND gives you the perfect bait.
The Rapidly Closing Window Of Opportunity
Two years ago, AI shopping & search didn't exist.
Now it's EVERYWHERE.
All major AI platforms are recommending products. And people TRUST these recommendations more than Google, more than ads, more than your marketing.
Shopify has already integrated with several major AI shopping platforms and payment processors…making it one of the only ecosystems currently accepted into the AI commerce layer.
.But simply being connected doesn't make you visible.
AsI mentioned above… By default Shopify stores only have 8% of the needed AI Visibility Layer for their products to consistently show up in AI search & AI commerce.
Just like you optimize for conversions…you also need to optimize for AI commerce.
Every single day your competitor gets recommended instead of you, the AI gets MORE confident in recommending them again. This creates a vicious cycle that gets harder to break the longer you wait.
Remember what happened to stores that adopted SEO early in 2005? They dominated for years.
Same with the brands that mastered Facebook ads in 2012 before costs skyrocketed.
Or what about TikTok Shops in 2023…Consumers spend $32 million every day on Tiktok.
Right now, you're standing at the same inflection point with AI shopping.
There's a narrow window where early adopters will capture DISPROPORTIONATE benefits.
We've seen this pattern repeatedly throughout digital marketing history...the brands that establish visibility FIRST gain advantages that latecomers struggle for YEARS to match.
The data backs this up:
According to our systematic testing across all major AI platforms, the first recommended product in a contextual AI response receives 72% of all clicks.
The second receives 19%.
Everyone else? Fighting over the remaining 9%.
Where do you want your brand to be in that hierarchy?
In 6-12 months, this won't be an advantage, it will be REQUIRED just to compete. By then, breaking into AI recommendations will be 10X harder and 10X more expensive.
Your competitors are already moving on this. Big brands are way ahead.
The time to act is NOW, before your competitors wake up to what's happening.
Because one thing is certain: This shift to AI-assisted shopping isn't slowing down… it's accelerating.
Multiple industry analysts project that AI shopping assistants will influence at least $282 BILLION in ecommerce revenue by 2030.
The Founding Member Opportunity
(Limited To 150 Stores)
I'm inviting a select group of just 150 Shopify brands to become Founding Members of the AI Visibility System.
Why so few?
This isn't some mass-market or “guru” product. It's an exclusive implementation cohort for store owners that I want to give my personal time to, to ensure it works and you are equipped with everything you need to succeed.
After this cohort, not only will the price go up, but future buyers will get a detailed course, but NOT my personal time and attention.
Here's exactly what you'll get as a Founding Member:
4 Weeks of Live Implementation Training + Q&A
Each week, we'll tackle a critical component of your AI Visibility Layer:
Week 1: Core Product SDPs
We'll implement the foundation that makes your products machine-readable to all AI systems. By the end of this week, your products will have the basic visibility layer that gets you on AI's radar.
Week 2: Enhanced Attribute SDPs
You'll create your Enhanced Attribute Engine that makes your products appear as THE answer when customers ask specific questions…even if those exact words never appear on your site. This is your secret weapon for dominating specific high-intent prompts.
Week 3: Comparison SDPs
We'll build your Competitive Dominance Layer that ensures your products WIN when AI compares options…positioning you as the superior choice every time. This is how your more expensive product beats a cheaper competitor.
Week 4: Testing & Optimization
You'll verify and optimize your visibility across all major AI platforms, ensuring maximum exposure and recommendations. We'll test real-world prompts that your customers are using and fine-tune your visibility for maximum impact.
By the end of the program, your store will have complete AI visibility across all major AI platforms
(ChatGPT, Gemini, Perplexity, Copilot, Grok and more)
... putting you MONTHS ahead of competitors who haven't even realized what's happening yet.
Complete Implementation Resources
You'll also get:
The full AI Visibility Layer SDP Template Library - pre-built (copy & paste) templates you can customize for your specific products.
Comprehensive implementation guides and cheat sheets for every major piece of the system...specifically dialed in for Shopify stores.
Step-by-step walkthroughs for every part of the process
No guesswork. No spinning your wheels. Just plug-and-play tools, proven examples, and step-by-step direction so you can implement fast—and get visible even faster.
Private Case Study Collection
You'll also get:
Behind-the-scenes case studies from 8+ DTC brands that have already implemented successfully.
What visibility gaps were killing their AI traffic
How they structured Smart Data Points for specific prompts
The changes that led to 200%+ increases in AI-driven product views
Lessons learned you can apply instantly to your store
See what worked (and what didn’t) across multiple verticals—so you don’t have to guess.
Go behind the scenes of brands already profiting from the AI Visibility Layer, see their results and how they implemented it.
FLAGSHIP - 9 Module Complete (Polished) Program
You'll also get:
All 9 modules, fully polished and structured
Clean, on-demand training videos
Downloadable templates, planners, and worksheets
Updated templates, walk throughs platform guides
The live cohort training is great, but nothing beats a well structured course for quick reference and/or training your team to implement long term. Everyone else will have to buy it, you get it free as a founding member.
4 Advanced Smart Data Point Modules
This isn't just temporary access. You'll get:
FAQ Smart Data Points – Get quoted by AI assistants
Review Smart Data Points – Add structured trust for visibility
Video Smart Data Points – Optimize videos for AI results
HowTo Smart Data Points – Dominate usage and care prompts
These advanced modules will put your AI visibility layer on steroids!
Each one teaches a specialized Smart Data Point type that directly amplifies AI visibility by answering real purchase-driving prompts AI assistants are trained to respond to.
Lifetime Access To Everything
This isn't just temporary access. You'll get:
Complete recordings of all 4 cohort trainings (and all ancillary recordings)
The full 9-module core program when it's released.
All 4 Enhanced Attribute SDP (advanced) modules when they're released
Access to all AI Visibility System updates and additions for the life of the program
You’ll never be left wondering what changed or what’s coming next—every update, every new module, every system improvement is yours automatically, for life of the program. No extra cost. No surprises. Just permanent access to stay current, competitive, and in control.
Your Investment & Iron-Clad Guarantee
As one of just 150 Founding Members, your investment is just $997 – HALF the $1997 price when we open general enrollment in the future.
Here's how this math works in your favor:
Most of our beta implementers saw their first AI-referred sales within 2-3 weeks. At an average order value of $85, you only need 12 sales to completely pay for this system and be in profit.
But here's what makes this investment a no-brainer:
These aren't just any sales - they're FREE sales.
No ad spend. No affiliate commissions. No marketing costs. Pure profit from a traffic source your competitors don't even know exists yet.
Sarah's supplement brand (mentioned earlier) generated $2,847 in AI-referred sales in her first month. Tom's skincare brand added $1,923. Both 2X'd their investment in a matter of weeks.
Remember: You're not just buying a course. You're investing in a permanent infrastructure upgrade that compounds every single day. Every AI recommendation builds on the last one, creating a snowball effect that grows your visibility and sales over time.
When we open general enrollment in the future, the price will be $1997… and it won't include the live implementation cohort or the exclusive Founding Member bonuses.
So click the button below and secure your seat NOW...
This special Founding Member pricing is only available to the first 150 stores that enroll.
Iron-Clad 30-Day Guarantee
I'm so confident in this system because I've seen it work across EVERY product category…from supplements to fashion to home goods to beauty.
If for ANY reason you're unsatisfied, simply email us within 30 days and we'll refund your entire investment. No questions asked, no hoops to jump through.
I can make this guarantee because:
The implementation works across all Shopify stores, regardless of theme
The results are measurable and verifiable
The system is future-proofed against platform changes
So, you are fully protected with nothing to lose or risk and everything to gain. That's called a Win - Win!
The enrollment window closes on June 9th at midnight Central time or when we hit 150 members, whichever comes first.
Based on the early response, we expect to hit that limit well before the deadline.
So grab your spot now before they are gone...
But as they say..."But Wait...There's More"...
3 Founding Member Only Bonuses
Because I believe in overdelivering, I've got 3 special founding member only bonuses. One of which I'll never offer again and the other two will be sold as standalone products once the course is out.
When you secure your Founding Member spot today, you're also getting:
BONUS #1: Perplexity Merchant Program Implementation Guide
($197 Value)
As you know Shopify stores are technically integrated with Perplexity… but that’s just the surface.
Perplexity’s private Merchant Program gives accepted stores enhanced visibility, API-level access, and a dedicated AI performance dashboard...but it’s invite-only and largely undocumented.
This bonus shows you how to get accepted, unlock all the advanced features, and fully optimize & capitalize on the most powerful AI commerce platform operating today.
Turn your default Shopify connection into a high-performance pipeline of AI-referred traffic — with real tracking, real control, and real results.
BONUS #2: Black Friday AI Commerce Optimization Training
($197 Value)
Black Friday 2025 will be the first holiday season where AI shopping goes mainstream....and it's going to explode. But most stores will completely miss how different it behaves during BFCM.
This training will show you exactly how to prepare your AI Visibility Layer for Black Friday and Q4 peak intent, including seasonal search behavior, contextual shopping prompts, and optimization tweaks that give you a major edge.
Plus, you'll get the exact seasonal data points and urgency triggers that make AI assistants prioritize YOUR products during the biggest shopping frenzy of the year.
Get your products AI-ready for the highest-spending (and first ever AI commerce) season of the year.
BONUS #3: Priority Discounted Team Access
($497 Value)
Sometimes you need expert backup.
While most people won't need it (this system is designed for DIY implementation), if you ever get stuck or want professional help fine-tuning your AI Visibility Layer, you'll have discounted access to my personal implementation team.
These are the same specialists who've implemented AI Visibility Layers for 8-figure brands. They know every nuance, every optimization, and every shortcut.
Instead of struggling alone or hiring random freelancers who don't understand AI commerce, you'll have direct access to the people who literally helped me create the playbook.
If you ever get stuck or want to go faster, expert help is just one message away — without breaking the bank.
FAST ACTION BONUS: For First 50 Founding Members
To make implementation even easier for you, I’m including an exclusive bonus for the first 50 who join:
🔥 Fast Action Bonus: AI Visibility Tool Suite
($497 Value)
I'm giving you a private set of AI-powered collection of tools that automate, simplify, and speed up the most technical & research intensive parts of building your AI Visibility Layer™...without the tech headaches.
These are the exact tools my team built for internal client work.
We use them every day. They’re not fancy, but they save a massive amount of time and get better results.
And we’re constantly adding more based on what we need. (you'll get access to those too)
You’ll get access to everything we use now — and everything we add later.
What's Inside:
Know What to Add (and Where)
Includes: Product research assistants, competitor spy tools, and priority mapping engines
Generate Smart Data Points Instantly
Includes: Fast-format SDP generators that output exactly what AI systems want... without writing a single line of code
Spot What’s Missing and Fix It Fast
Includes: Visibility audits, PDP optimizers, and real-time suggestions to tighten up your data for better rankings
These tools don’t require any technical knowledge. And with what you learn inside the AI Visibility System cohort, you will be a super user instantly.
They’re click-simple, powered by AI, built for speed, and designed to remove every bottleneck that slows implementation down.
Why It's Needed:
I'm gonna take a wild guess and say you are already BUSY...right? And the last thing you need is something else to suck up a lot of your time or your teams time.
With the AI tool suite you’ll move faster, avoid expensive mistakes, and get better results... without getting buried in the weeds.
This Bonus is Only Free for the First 50
After that, the bonus will go away and the Tool Suite will be sold separately as an upsell to the AI Visibility System.
But the first 50 founders get permanent access for free. No upsells, no surprises, no added fees.
Think of it as getting VIP access to my entire arsenal of my personal optimization tools as I create them...tools that will save you dozens of hours and significantly amplify your results.
Get Access Now...
Live 4 Week AI Visibility System Training ($1997 Value)
Recordings Of The 4 Week Sessions ($297 Value)
Complete Implementation Resource Collection ($197 Value)
Private Case Study Collection ($197 Value)
9 Module Core AI Visibility System Course ($2497 Value)
4 Enhanced Attribute SDP Modules ($497 Value)
FREE Program Updates ($497 Value)
Perplexity.AI Merchant Program Training ($197 Value)
BFCM AI Commerce Profit Training ($197 Value)
Discounted Access To My Team ($497 Value)
AI Visibility Layer Tool Suite ($497 Value)
Live 4 Week AI Visibility System Training
($1997 Value)
Recordings Of The 4 Week Sessions
($297 Value)
9 Module Core AI Visibility System Course ($1997 Value)
4 Enhanced Attribute SDP Modules
($497 Value)
Behind The Scenes Case Studies
($197 Value)
FREE Program Updates ($497 Value)
Perplexity.AI Merchant Program Training
($197 Value)
BFCM AI Commerce Profit Training
($197 Value)
Discounted Access To My Team
($597 Value)
AI Visibility Layer Tool Suite
($497 Value)
Why This Price? (And Why It Won't Last)
Why $997? Because This Isn't a Course - It's a Business Infrastructure Upgrade.
Big brands pay $10,000+ for custom AI visibility implementation. I know because that's what they paid us.
But I can teach you to do this yourself in 4 weeks for a fraction of that cost.
$997 reflects what you're actually getting:
The same system 8-figure brands use
What actually works...straight from the AI commerce engineers.
Live implementation with me personally
Full AI powered tool suite access
Permanent infrastructure that compounds daily
First-mover advantage while competitors remain blind
Most importantly, this isn't recurring fees or recurring work. You implement once, benefit forever.
At $997, I can limit this to 150 stores and give each the attention needed for successful implementation.
When we open general enrollment later, it'll be self-study only at double the price.
Who This Is Not For
Let me be completely transparent…this system is NOT for everyone:
First and foremost… This is only for store owners. No Agencies! If you're an agency hoping to repackage this and sell it as some overpriced service… don’t bother. I built this to empower individual brands, not fuel shady markups. Every member will sign an agreement to keep it that way.
It is also not for…
NOT for tire-kickers looking for magic buttons.
NOT for store owners who implement halfway then wonder why it didn't work.
NOT for people who need results yesterday (though you'll see results within weeks, not months).
NOT for stores with terrible products (AI won't recommend garbage, no matter how visible it is).
NOT for Ecom stores that are on any platform other than Shopify. (I’ll have future training for other platforms but this one is specific for how Shopify stores work).
If that sounds like you, stop reading now and go back to whatever you were doing.
But if you're serious about grabbing your piece the AI shopping revolution before your competitors wake up, then grab your access now...
30 Days From Today… Are You Visible Or Invisible?
You're currently at a crossroads.
30 days from today, one of two scenarios will play out for your store:
Your products remain invisible to AI search & shopping assistants. Your competitors continue getting recommended instead of you.
The 42% of shoppers using AI to discover products never see your brand. By the time you decide to give AI what it needs…breaking into AI recommendations is 10X harder and more expensive.
Imagine opening your analytics dashboard 30 days from now. There's a new traffic source that didn't exist before. Customers who never found you through Google or Facebook are discovering your products through AI search assistants. Orders are flowing in from this new traffic channel that the rest of the ecom market is sleeping on.
Your competitors…the ones who have been outspending you on ads for years…are suddenly invisible in this new channel. While they're still fighting over increasingly expensive ads, you're getting recommended DIRECTLY to high-intent buyers at the exact moment they're ready to purchase.
And every day this happens, the AI gets MORE confident in recommending your products. The advantage compounds. The gap widens. Your visibility grows stronger while your competitors remain in the dark…unaware of what's happening until it's too late for them to catch up.
This isn't a hypothetical future. It's happening right now for the brands that have already implemented their AI Visibility Layer.
The choice is yours.
But there's one thing I know for certain: AI is going to keep recommending products. Whether YOUR brand is included - or not - is entirely up to you right now.
And remember…
This isn't some AI hack that will stop working next month
This isn't SEO that takes 6-12 months to show results
This isn't a tactic that will become obsolete with the next algorithm update
This is the basic infrastructure your store and your products need to participate in AI-assisted commerce…the fastest-growing shopping channel on the planet.
The AI Visibility System gives you the exact infrastructure used by the biggest ecommerce players...without the high ticket cost to implement.
Early adopters won't just survive AI commerce. They'll dominate it.
Click the button below to secure your spot as one of just 150 Founding Members before all spots are filled AND save over 50%!
Live 4 Week AI Visibility System Training ($1997 Value)
Complete Implementation Resource Collection ($197 Value)
Recordings Of The 4 Week Sessions ($297 Value)
9 Module Core AI Visibility System Course ($2497 Value)
4 Enhanced Attribute SDP Modules ($497 Value)
Behind The Scenes Case Studies ($197 Value)
FREE Program Updates ($497 Value)
Perplexity.AI Merchant Program Training ($197 Value)
BFCM AI Commerce Profit Training ($197 Value)
Discounted Access To My Team ($497 Value)
AI Visibility Layer Tool Suite ($497 Value)
Live 4 Week AI Visibility System Training
($1997 Value)
Recordings Of The 4 Week Sessions
($297 Value)
9 Module Core AI Visibility System Course ($1997 Value)
4 Enhanced Attribute SDP Modules
($497 Value)
Behind The Scenes Case Studies
($197 Value)
FREE Program Updates ($497 Value)
Perplexity.AI Merchant Program Training
($197 Value)
BFCM AI Commerce Profit Training
($197 Value)
Discounted Access To My Team ($597 Value)
AI Visibility Layer Tool Suite ($497 Value)
Thanks for taking the time to read this letter and I'll see you on the Live AI Visibility System calls!
Regards,
Tanner Larsson
P.S. Remember: The enrollment window closes on June 9th at midnight Central time or when we hit 150 members, whichever comes first. Based on early response, we expect to reach capacity well before the deadline. Secure your spot now to avoid disappointment.
Still not convinced?
Consider this: One of our earliest implementers, a $1m per year pet accessories brand, saw their AI visibility jump from 0% to 64% in just 18 days. Within their first month, they traced over $12,000 in sales directly to AI referred traffic… sales that previously didn't exist.
This isn't something that's going to start happening soon. It's happening right now, for Shopify brands just like yours. The only question is whether you'll be one of them.
Click the link below and start profiting from the AI Visibility System...
Frequently Asked Questions
No. You’ll learn how to identify your highest-priority products using our 80/20 method and implement the Visibility Layer on the ones that drive the biggest revenue first. You’ll also get access to a tool that tells you where to start and what matters most, so you’re not overwhelmed. Although its a good idea to over time keep adding this to all your products...or at least the ones you want AI to find.
The AI Visibility System is theme agnostic. Meaning as long as your theme works and your store functions on Shopify this will work. We connect in through the Shopify product dashboard.
While you could call it AIEO (AI Engine Optimization), it really has nothing to do with traditional SEO. No. Traditional SEO and schema markup is built for Google (AI only partially uses it, but still needs more for it to be able to reason, compare and analyze effectively). The AI Visibility Layer is a new data layer that tells AI assistants exactly what your product is, who it's for, and why it’s the best fit. In a way AI platforms can actually understand. They’re not the same, and the difference is why most brands are invisible right now.
No. You’ll learn how to identify your highest-priority products using our 80/20 method and implement the Visibility Layer on the ones that drive the biggest revenue first. You’ll also get access to a tool that tells you where to start and what matters most, so you’re not overwhelmed. Although its a good idea to over time keep adding this to all your products...or at least the ones you want AI to find.
The AI Visibility System is theme agnostic. Meaning as long as your theme works and your store functions on Shopify this will work. We connect in through the Shopify product dashboard.
While you could call it AIEO (AI Engine Optimization), it really has nothing to do with traditional SEO. No. Traditional SEO and schema markup is built for Google (AI only partially uses it, but still needs more for it to be able to reason, compare and analyze effectively). The AI Visibility Layer is a new data layer that tells AI assistants exactly what your product is, who it's for, and why it’s the best fit. In a way AI platforms can actually understand. They’re not the same, and the difference is why most brands are invisible right now.
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